Strategy Tokyo (formerly SET Japan) launched FENDI Japan’s Facebook page with a multimedia splash. First, a page was created that reflected the aesthetics of the luxury brand. Then, a video was created to promote the Crazy Carats watch with Japanese supermodel Hana Matsushima documenting her trip to a huge Fendi event at the Haan River in Korea. Strategy travelled to Korea to capture stills and video of Matsushima behind the scenes as she prepared for the FENDI fashion show. A video was created showcasing the show, the photo shoots for the new FENDI Crazy Carats watch, and the amazing after party. From this video, a Facebook contest and app were created specifically for the new Fendi page. The page launch was a huge success, even for the company’s first non-English app page, which is still in use and increasing in numbers.