Sydney-based AFS provides foundation solutions for the building and engineering industry. We were brought in to raise their brand profile and better reflect their expert offering and skill set. We created a robust company overview document that showcased the people at the heart of the company. Black and white photography was carefully art directed to capture the earthy grit of their day to day machinations. The key process of drilling holes was brought to life with a laser etched cover illustration and bulk was added to the final piece by using french folds.